Alex Greene wondered why there wasn't a TV show to teach kids good bedtime habits. He enlisted the help of a handful of family and friends who brainstormed after hours, on weekends, in garages, and at restaurant meetings. That original spark of an idea grew into the concept for "My Bedbugs".
After researching the cost of using existing television production facilities, the decision was made to set up their own production company.
Greenestuff, Inc. was formed as a Michigan Corporation in May. The company approached and acquired local investors to assist in funding the project.
The Production Studio opened in January in a single unit of an industrial building in Clinton Township Michigan.
Stage One was constructed including the bedroom set. Work also began on props and character costumes.
The My Bedbugs concept was presented at the industry National Association of Television Program Executives (NATPE) Conference in Las Vegas and received an overwhelming response.
Production staff comes on board. Development begins on prototype products, scripts, and story lines.
The company expands its operation and starts construction by building recording, music and editing suites.
Greenestuff completes construction and raises sufficient equity capital to begin the production of television episodes and to acquire studio equipment and additional personnel.
The first episode was recorded in June and the second in July.
Greenestuff increases its presence and promotional activities at trade conferences, such as NATPE and the Licensing International Show. The two TV episodes were also shown to industry representatives and the Company made several important marketing contacts.
On September 10th, the My Bedbugs debut episode is shown at a local movie theater for investors, family and friends.
Greenestuff moves into an aggressive production schedule releasing one half hour episode per month.
Management makes decision to produce thirteen half-hour shows in order to complete enough for a network television season. The company leases remaining units of the building in order to expand both production and promotional efforts.
The production schedule increased to one half-hour show per week and 16 half-hour episodes are completed by the end of the year.
Executive and marketing staff attended industry conferences and made significant marketing contacts in global TV syndication and merchandise distribution.
In July, Greenestuff signed a television broadcast agreement with WTVS-Channel 56, Detroit Public Television.
My Bedbugs began airing on Sunday morning in June 6, 2004 on PBS Detroit/WTVS.
After only a few months, the show was airing 6 days a week on WTVS.
Greenestuff begins to work toward national syndication of "My Bedbugs".
The Company has a complete state of the art production facility, which has expanded to include three studios, 20 offices, two sound stages and recording and editing suites.
Greenestuff looks at other options for syndication and product licensing and is approached by the second largest talent agency in the U.S., the United Talent Agency. A contract is signed in September.
Greenestuff now employs 30-40 people and occupies an additional unit in a second building.
Greenestuff is honored with four Telly Awards.
Greenestuff again is honored with seven Emmy nominations for the 2004 production of "My Bedbugs".
"My Bedbugs" wins four Emmy Awards, in the categories of Outstanding Children's Program, Audio, Set Design and Videography.
The crew begins filming it's third season in October. "My Bedbugs" is currently airing in several states as well as much of Canada.
Greenestuff attends the MIP conference if France to gain international exposure for "My Bedbugs".
The "National Parenting Seal of Approval" is awarded to Greenestuff Inc. for "My Bedbugs".
Greenestuff earns the "iParenting" Award.
Greenestuff attends the Licensing Conference in N.Y.
Earlier this year the show was honored with 8 Telly awards and in June of this year "My Bedbugs" received an unprecedented 19 nominations and 9 wins at the 28th annual Michigan Emmy Awards.
Greenestuff signs distribution deal with Koch Entertainment the largest independent CD/DVD distributor in the U.S. and Canada.
Greenestuff signs international broadcast licensing agreement with EM of Germany.
For the second year Greenestuff is awarded the "National Parenting Seal of Approval".
Greenestuff expands its broadcast coverage throughout the U.S.
My Bedbugs merchandise debuts with an array of products, including an interactive toy, four plush in two different sizes, DVDs, a CD, and an educational card game at the International Toy Conference in N.Y.C.
February 27th "My Bedbugs" DVD is released to Wal-Mart Canada.
Greenestuff expands "My Bedbugs" program to the commercial television markets increasing television carriage.
Christian television welcomes "My Bedbugs". Greenestuff enters into agreements with Sky Angel and TBN.
"My Bedbugs" receives the "Parent to Parent" Award
"My Bedbugs is bestowed with the prestigious "Dove" Award.
Following the worst re-call in toy making history and the beginning of the global economic collapse, Alex Greene, founder of Greenestuff Incorporated is faced with the decision to re-brand the "My Bedbugs" property.
After exhausting all options and in an attempt to save the company Greene reluctantly travels to Los Angeles to initiate a strategic marketing endeavor between financiers and a LA based production company.
In May that same year Greenestuff began the heartbreaking task of closing the production studio doors.
Greenestuff is faced with reality to complete the sale of the "My Bedbugs" intellectual property.
The "My Bedbugs" intellectual property is removed from more than 100 million households throughout the US, Canada and other international territories by the new owners.
2010 Re-inventing Greenestuff Incorporated
Greenestuff seeks strategic partners for the development and release of new children's and family oriented TV programs.
Greenestuff begins pre-production for reality based TV show "Social Graces".
Alex Greene partners with Vanir Entertainment to produce multiple projects in 2011.